Research by American Marketing Association states that 60% of marketers include webinars in their marketing strategy. A survey by Curata also backs the importance of webinars where 79% of buyers are ready to share their contact details in exchange for webinar access.

Marketing refers to any activities that a company uses to promote its products and services and improve its market share. In order to be successful, marketing requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users. This is normally undertaken by specific professionals or marketers who can work internally (for companies) or externally with other marketing firms.Email was a popular marketing tool in the early days of digital marketing. That focus shifted to search engines like Netscape, which allowed businesses to tag and keyword stuff to get themselves noticed. The development of sharing sites like Facebook made it possible for companies to track data to cater to consumer trends.

Our office is something we are pleased with. We consider it the little magnet; it is wanting to come here and afterward difficult to leave it.
Hahimlam Dirat

Marketers like webinars for several reasons. Webinars represent a kind of “live” content that is dynamic and interactive. They provide an engagement experience for the audience that is more personal than fixed, highly polished content. There is something more genuine about a live presenter answering real questions in the course of a presentation. Also, through their multimedia capabilities, webinars provide a richer, more memorable experience for the audience. And finally, webinars create opportunities for marketers to gauge audience reaction.

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